Santa Cruz, Ca. – SunRidge Farms is pleased to announce that Eric Birckner has joined our team as Eastern Division Sales Director, a newly created position. This position has been created due to increased demand for SunRidge Farms organic and natural products in the midwest and eastern parts of the U.S. Eric will report to Mark Devencenzi, National Sales Director.
Prior to accepting the position at SunRidge Farms, Eric was the Eastern Division VP of Retail Sales for Harmony Foods Corporation. He has also served as Category Manager and Natural and Bulk Food Merchandiser for Safeway Stores of Landover, Maryland.
Eric will represent the company both to the natural food trade, and the mass market. His efforts will be in concert with Oasis Sales and Marketing, whom SunRidge Farms retains as consultants, and the existing SunRidge Farms distributor and broker network.