Many of us saw the story on Ted Williams, the homeless former radio announcer, who has earned a second chance in his field with MSNBC after a viral media run took place after an interview with a journalist in Columbus, Ohio. Here’s a link to that story:
There are many others, including families, that need the same type of luck to happen for them. In every community there are organizations that dedicate themselves to this concern. One of these is the Homeless Services Center in Santa Cruz. Falcon Trading Company is pleased to contribute to this organization which hosted the 2010 Harriet & John Deck Holiday Party and raised almost $170,000 to support the emergency and transitional services utilized by homeless families and individuals in our community. We’re grateful to be in the position to donate and encourage others with the means to support their local Homeless Services Center to ensure that those truly in need are able to access these programs. To learn more about the Santa Cruz organization visit